Appoints Seasoned Digital Health Executive as Chief Commercial Officer

Former leader from top benefits consulting firms joins to help drive rapid growth as employer interest in on-demand behavioral health rises across the globe

SAN FRANCISCO, October 22, 2018  –, the leader in on-demand behavioral health, announced today that healthcare executive Peter Bridges has joined as chief commercial officer, effective October 22, 2018.

As the world’s most advanced behavioral health system, provides companies and organizations with access to on-demand behavioral health support for their entire population. Backed by clinical data and powered by AI, members’ care is coordinated across the highest-quality coaches, therapists, and psychiatrists.’s mobile-first, chat-based coaching experience gives members a way to get emotional support from an experienced coach in seconds — any time of the day or night.

Mental health conditions continue to be the most common¹ and costliest health conditions² in the U.S., with estimated costs at $201 billion annually. For this reason, investment firms and employers alike are seeking solutions. Data from PitchBook Platform shows that this year, venture capital investors are on track to pour more than $500 million into mental health tech—the highest in a decade.³ Research from Willis Towers Watson indicates 88% of employers are prioritizing behavioral health programs—with over half focusing on the goal to improve access to care.⁴

“Peter’s extensive background in commercial strategy and execution within healthcare and benefits will be invaluable in helping employers advocate for and provide better access to behavioral healthcare,” said Russell Glass, chief executive officer at “Having his experience on our leadership team will be hugely impactful to achieving our mission to reinvent how the world gets mental health support.”

Bridges was the founder and managing partner of Peter Bridges Partners, where he worked intensively with leadership teams at several of the world’s leading digital health, information technology, healthcare, and professional services firms to help them scale their businesses to meet growing demand. Bridges’s previous clients ranged in size from pre-revenue startups to Fortune 10 companies. He has also held senior executive roles and practice leader positions with Hewitt Associates and Aon Corporation, now Aon Hewitt as well as Watson Wyatt, now Willis Towers Watson. In his new role, Bridges will lead’s sales, client success, and channel relationships to continue to strengthen ties with clients and partners and further’s mission to increase access to behavioral health services for everyone.

“I am honored to help impact’s vision of creating a world where mental health is never an obstacle,” said Peter Bridges, chief commercial officer at “ is making the decade-old promise of digital health a reality by bringing together data science and virtual care from high-quality coaches and clinicians - empowering people with support at their moment of need.” employs a virtual staff of highly-qualified emotional health coaches, therapists, and psychiatrists, all of whom are enabled by insights generated from nearly 2 million clinical assessments and 45 million chat messages. Coaching is the backbone of’s medical practice and provides people with support for day-to-day challenges, such as reaching personal goals and reducing stress. Within seconds of downloading the app, members are matched with a care team and can begin chatting with a coach at any time of day or night. If needed, coaches can escalate members to appointments with therapists or psychiatrists. Results from’s measurement-based, collaborative care model are promising: the average member rating per session is 4.6 out of 5 stars. Over the last twelve months, 72 percent of members surveyed reported clinically significant improvements in symptoms of depression within twelve weeks.

About makes it easy for people to get the emotional and mental support they need, when they need it, by providing on-demand coaching, teletherapy, and telepsychiatry. For employers and health plans, is the only on-demand behavioral health provider that continuously uses AI and machine learning to improve both access to and quality of care for anyone managing symptoms of stress, anxiety, depression, or more complex challenges. The World Economic Forum has identified our AI technology as a Technology Pioneer, and we were recognized as one of the top 10 Most Innovative Companies in Healthcare by Fast Company. Hundreds of thousands of people have access to’s virtual coaches, therapists, and psychiatrists.


¹ Mental Health America, 2017 State of Mental Health in America, accessed August 2018,, ² Health Affairs, Mental Disorders Top The List Of The Most Costly Conditions In The United States: $201 Billion, accessed August 2018,, ³ PitchBook, A look at the boom in VC funding for mental health startups, June 2018, Accessed: October 2018,, ⁴ Employers focus on improving quality and access for behavioral health services, Willis Towers Watson, Accessed: October 2018,